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KHAADI INTO THE METAVERSE (BFA Thesis)

I created this project as my thesis for BFA (Visual Communication Design). I wanted to create an amalgam of South Asian and western fashion and integrate it into the digital world AKA Metaverse. 
The fashion brand Khaadi has been used hypothetically as it's one of the leading Pakistani Fashion brand.
I created AR filters using SPARK AR and released them on Instagram. You can scan the QR codes on the posters which will lead you to Instagram filter and you can see these digital outfits in real time and real space. 
Posters for marketing  
KHAADI INTO THE METAVERSE (BFA Thesis)
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